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Political Campaigns by Daily Multimedia Ltd.

Daily Multimedia Limited (DML) holds the credit of executing the political campaign for All India Trinamool Congress (AITMC) headed by West Bengal’s Chief Minister Mamata Banerjee. Anna Hazare and Mamata Banerjee’s alliance was supported by DML.

As a PR agency, we have made and executed the advertisement and PR campaign on different mass mediums, be it television, newspapers, radio, or internet.

For news channels, we have produced 10 seconds, 15 seconds advertisements. The advertisement featured on national channels with special mention in between the bulletin. For newspapers, we have covered national newspapers both in English and Hindi. The newspapers carried half page and quarter page advertisement with extra mention in the news piece. All leading FM channels carried jingles and slogans on prime time slot. On online medium, we did campaign taking help of facebook, twitter, google+, youtube among others. We have made pages for all the social networking sites.

DML conceived and executed the official website-cum-portal for West Bengal’s Chief Minister Mamata Banerjee. Billboards were put up across country to mark Mamata Didi’s national presence along with posters, Auto Rickshaw ads.

Also, Bulk SMS’s and e-mail were sent out inviting people to support TMC with toll free number services where people can call and register their query.

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